![]() “One of the most important elements of a thriving city is to have citizens who are inspired, and at the heart of that is a connection with beauty,” explains Welby. where visitors get to interact with popular characters like Iron Man and Thor, as they “train” to become a S.T.A.T.I.O.N. ![]() ![]() Of note are the licensing rights it owns to stage exhibitions with partners such as Marvel, The Walt Disney Company and Hasbro.įor instance, it created the Marvel Avengers S.T.A.T.I.O.N 1. Welby is the Group Chief Creative Officer at Cityneon Holdings, an entertainment company that creates large-scale, immersive experiences for people to enjoy. How can the Marvel Universe shape the liveability and lovability of Singapore?Īt first glance, the two are as different as day and night, but listen to Welby Altidor and it is easy to be convinced that there is causality. SPOTLIGHT / DESIGNING THE FUTURE A future by design If these creatives have their way, the Singapore of tomorrow will be defined by care, human connection and a little bit of magic.
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